Ugly for Beauty: Looks matter - life too

Ugly For Beauty Finale

2008-09-24T03:20:00.000-07:00

Guys and gals, thank you for your support over this past month. We would be closing our campaign in Cynna Bar @ the loft. It would be on September 25 2008 ,7.30 PM.

Tickets would be priced at RM 20 or RM 25 at the door. Get it fast. You can contact Asha @ 016 244 6693 to get the tickets or search for our booth in the courtyard/media hub.

Fitness is a Lifestyle!!

2008-09-18T00:59:00.001-07:00

On the 18th Sept, over thirty students and lecturers gathered at a classroom at TCPJ to attend a talk conducted by Noel Chelliah, (ACE) a certified personal trainer. The event started off with Prakash as the MC greeting everyone. He then introduced Noel to the audience.

Noel first started off with explaining what fitness was. He elaborated on the four components of fitness.

He then provided several simple test to evaluate a person's fitness and called for several volunteers. He demonstrated how to do a push up as one of the test.

The talk ended with a Q & A session to which Noel managed to clarify the audience's uncertainties. Overall, everyone departed with a satisfied experience and a clearer view on true fitness.

Ugly for Beauty Finale + Fashion Show at Cynna Bar

2008-09-13T09:16:00.002-07:00

Tickets for the grand finale of this campaign are now available for sale.

Event details:
Date: 25th Sept 2008, Thurs
Time: 730 pm onwards
Venue: Heritage Row, Cynna Bar
Price: RM 20 only

To avoid disappointment, hurry and get your entrance to this exclusive nite to be remembered!
There will be performances and a fashion show by our very own students with healthy body size to show that you don't have to stick thin or muscular to be in the spotlight.

Coverage by the Star-RAGE

2008-09-13T09:09:00.000-07:00

Date: 12 Sept 2008
Section: RAGE

Coverage by Berita Harian

2008-09-13T09:03:00.000-07:00

Date: 11 Sept 2008
Section: Pendidikan

Campaign T-SHIRT

2008-09-13T08:53:00.000-07:00

Campaign T-SHIRTS are now available for a whooping cheap prize of RM 15!!

Designs for girls and guys respectively.
Various sizes available: S, M, L, XL

Front

Back

Show your support to a campaign about healthy beauty. We can be found at the courtyard or at the media hub daily!

Dance your way to RM100!!

2008-09-13T08:42:00.000-07:00

Interested to make fast RM 100?

If yes, then come along to the courtyard now and register for the Ugly for Beauty Dance Challenge - Wade Robson style!
Don't worry about the moves. We've got them for you! All you have to do is imitate the dance instructor's simple dance moves the best and win RM 100 just like that!
For more information or to register, call Elisa Devita: 016-3895852.

Bring your friends and fan clubs! They too will stand a chance of winning something via our Ugly for Beauty Health quiz!
Just keep checking back to this blog, attend all our events or refer to the information booklet!

Event details:
Dance Challenge + Health Quiz
dATE: 24th Sept 08, Wed
Time 1230 noon - 2pm
Venue: Courtyard, LCS

Multiple prizes to be won! Sponsored by Yeo's, Celebrity Fitness and Dessert Bar!

A Fitness Demonstration on Exercise

2008-09-13T08:34:00.000-07:00

Deck yourselves up in sports shoes and sports wear cos Noel Chelliah, ACE Certified Personal Trainer will be coming to TCPJ this Thursday (18 Sept 08)
Hope to see you there!

A Weekend of Sports and Fun!

2008-09-13T08:15:00.000-07:00

Attention all!!

Wanted!
Paintballers and treasure hunters eager to earn RM1000 in hard cold cash!

Event details:
1) PAINTBALL Competition
Date: 20th Septh 08, Sat
Time: 8 am
Venue: Astaka PJ
Fees: RM 10 per person
Requirement: 5 persons per team. Only limited spaces available so sign up fast!

2) TREASURE HUNT
Date: 21st Sept 08, Sun
Time: 8 am - 1 pm
Venue: Lake Gardens, Kuala Lumpur
Fees: FREE!
Requirement: 3-5 persons per team.

Drinks and transportation provided! Just meet at college on the respective dates at 8 am!! For more information or to register, contact:
Asha: 016- 2446693
Tania: 012-3450069
Look out for the registration booth at the courtyard around lunch time daily!

A Talk about being truely beautiful the health way

2008-09-13T07:43:00.000-07:00

To educate the youths of TCPJ on being beautiful the healthy way, the Ugly for Beauty campaign has invited two guest speakers to presents two talk sessions on the 10 September 08.
The first was Dr. Adnan Omar, a psychologist from Taylor's University College whose topic was the 'What lies beneath the perfect body.'

His talk was amusingly entertaining and yet very educational as he was able to interact well with the audiences on the methods used on famous icons in order for them to look perfect. Apparently photoshop airbrush does a much better job than bust enhancements.

He also went on to reminding youths that genetics also plays a part in body shapes.
'If your parents have big bones, you will be born with big bones!" he said. A statement that was acknowledged by the audiences with nods and mutters of agreement.

The second speaker was the senior dietitian from the Institute Jantung Malaysia, Ms. Foong Pui Hing. Well versed in the human body and its mechanics, Ms. Foong adviced students on proper food intake to match their lifestyles. For example, the proper amount of protein to be taken is about the size of your palm excluding your fingers. So the next time you're helping yourself with chicken or fish, measure it with your palm and that's your required intake of protein for your body type!

Ms. Foong also touched on eating disorders (aneroxia and bulimia) and how to recognised the symptoms of a victim so that help can be found for them.
Overall, both sessions were proven to be interactive and beneficial for the students as questions and inquiries were thrown forth endlessly.

Next time on Ugly for Beauty:
A Fitness Demonstration by guest speaker, Noel Chelliah, ACE (American Council on exercise) Certified Personal Trainer.
Date: 18 Sept 08, Thurs
Time 12-2pm
Venue: B1 - 05 -13, TCPJ

Get ready for a hands on, interactive workshop to learn how to exercise well and exercise smart. See you there!

Up and coming activities!

2008-09-05T08:23:00.000-07:00

With the campaign officially on the go, several activities have been planned out for you students and lecturers!

1. A Two Session talk on Finding Your Innate Beauty by Dr Adnan Omar from TUC and Ms Foong Pui Hing from the Malaysian Heart Institution
Date: 10 Sept 08 (Wed)
Venue: LT1
Time: 12.30 noon - 2pm

Learn about your body image and how you can be happy with being who you are!

2. Fitness is a lifestyle - not a diet: a health demonstration by Noel Chelliah (ACE) Certified Personal Trainer
Date: 18 Sept 08 (Thurs)
Venue: LT1
Time: 12.30 noon - 2pm

Find out the best way to stick to that schedule and don't give up!

3. Sports Weekend: Paintball + Treasure Hunt
Date: 20 -21 Sept 08 (Sat - Sun)
Venue: Astaka field & Lake Gardens Kuala Lumpur
Time: 8 am - 1 pm attentively
Free T-shirt for participants! Cash prizes to be won!
Paintball: 5 person per team
Treasure Hunt: 3-5 person per team.
(Teams are encouraged to register for both competitions)

Keep an eye out for the registration booth at the courtyard!
To register or for more information, contact Tania Wee @ 012-3450069 or Asha Raghu @ 016- 2446693 / uglybeauty08@hotmail.com

4. Dance Challenge + Quiz
Date: 24 Sept 08 (wed)
Venue: Courtyard
Time 12.30 noon - 2.00pm
Come and dance Wade Robson style and win RM 100!
Show off your knowledge on being beauty the healthy way and win attractive prizes!

Registration booth at courtyard or contact Elisa Devita @ 016-3895852/ uglybeauty08@hotmail.com for more information.

5. Campaign Finale + Fashion Show
Date: 25 Sept 08 (Thurs)
Venue: Loft KL
Time 7.30 pm - 10.00 pm

A fashion show with clothes from Mydressroom modeled by students.
Wanted: healthy, normal size chicks and dudes who loves themselves for who they are and wanna rock it on the runway.

Contact Audrey Wong @016-6308066 or Asha Raghu @ 016- 2446693 / uglybeauty08@hotmail.com for registration or more information.

Hope to see all of you at these events!!

Ugly for Beauty: All Systems Go!

2008-09-03T02:27:00.000-07:00

The official launch of the Ugly for Beauty campaign took off today not without minor hiccups. At 1230 noon, the doors opened and students and guests started pouring in. Students who registered at the entrance were giving a lucky draw number, a booklet and an evaluation form, all of which that later served a purpose.

Registration outside LT1

The event began with our charismatic MC, Amir greeting everyone including our beloved programme director, Ms Josephine; our spokesperson, Kevin Zahri; the media and all the students. Ms Josephine then expressed her support for the campaign's purpose and encourages students to keep following the campaign. Kevin Zahri later then presented a short speech on the reality of body images and how this campaign hits the nail right over the head. Project director, Asha Raghu then explained the purpose and agenda behind the campaign symbol, a hybrid of a butterfly and a moth and how it depicted between true beauty and the artificial beauty.

SOC Programme Director, Ms Josephine giving her speech

Kevin Zahri is Ugly for Beauty's official spokesperson!

Project director, Asha Raghu explaining true beauty.

A short video clip was presented to show the truth behind the campaign's research. Interviews were conducted throughout the earlier weeks to gain the target audience's opinions and thoughts.

The campaign was then officiated with the ripping off of the moth wing from the campaign symbol to show that we are breaking free from the need to obtain unnatural beauty.

Before....

....After!

Ms Syireen presenting the token of appreciation to Kevin Zahri

A gesture of appreciation to our programme director.

After a brief photo session, Mr Zahri was given the honour of selecting out the lucky draw numbers and presenting the prizes to the lucky ones in audiences.

Grand prize: Meeting Kevin Zahri

After that,a band of musicians called Alice and the Hippies performed, breaking out in a lovely song for the audiences.

Young and talented equals true beauty

After the short entertainment, the Q & A session with Kevin Zahri began. Proving to be most educational and interesting, Kevin Zahri was able to explain the different types of bodies and he stressed on how each individual is different. He particularly reminded students that they should not follow the diets and regimes used by celebrities as their body and lifestyles are worlds apart.

Q&A session with Mr. Zahri

Mr Zahri explaining various body types

With the end of the launch at 2pm, goodie bags were handed out at the exit and everyone went home (or back to class), undoubtedly pleased with what they have (their own body and their goodie bags)

Reminder from the organizers!
Students are encouraged to hang on to their programme booklets as there are some short quick facts inside how to lead a healthy lifestyle. Furthermore, there will be a quiz on the 24th of September (wed) during common hour based on the booklet.

A special thanks to all those who came and supported us whole heartedly, Voize.my, the media, our sponsors, lecturers and friends.

Bazaar Coverage by Voize.my

2008-09-02T20:09:00.000-07:00

With the campaign bazaar a huge success, we are pleased to discovered that online coverage was written by Voize.my To view the coverage, please go to Voize.my
More updates to come. Please keep checking back in!

Exercise is for Everyone

2008-09-01T23:08:00.000-07:00

Exercise is for everyone – not just athletes or the glorified icons in the entertainment industry.

Our bodies are magnificently created and have not been designed to stay still, but to move. If you've never imagined yourself as someone capable of living an active and healthy lifestyle – well, now is never too late to start.

The American College of Sports Medicine (ACSM) recommends that all healthy adults aged 18-65 engage in moderate-intensity aerobic physical activity for at least 30 minutes per session on 5 or more days per week OR vigorous-intensity aerobic activity for at least 20 minutes 3 or more days per week.

In addition to this, you should perform activities that maintain or increase muscular strength and endurance a minimum of two days each week (8 to 10 strength-training exercises, 8 to 12 repetitions of each exercise).

If you were to do more than the above recommended minimum, you would experience even greater health benefits.

Moderate intensity is when you're working out hard enough to start to sweat and raise your heart rate. If you're gasping for breath when you’re running, then that's considered to be 'vigorous intensity'.

The reason people get out of shape is because they don’t move enough. If you're a healthy adult, then regardless of your past experience or background - you can begin an exercise program moving gradually from low-intensity movements and gradually increasing the intensity, duration, and the number of times you exercise.

Walking itself is a fantastic way to get started with a moderate-intensity activity. You could also exercise anywhere, so you don't need a gym to get your daily dose of physical activity. All we need is some determination and the desire to make that difference in our lives to live a more active and healthier life.

About the Author - Noel Chelliah is an American Council on Exercise (ACE) Certified Personal Trainer and a Computer Science graduate with many years of experience in health and fitness since 2000. Actively involved in the fitness industry as a Personal Trainer and freelance writer, he has coached and inspired many individuals to successfully reach their fitness goals. Noel specializes in Weight Management and Strength Training.

OFFICIAL LAUNCH!

2008-08-25T06:37:00.000-07:00

To officiate the beginning of this fun and exciting campaign, our official launch will be held on the 3 September at LT1 from 1230 pm.
There will be performance, goodie bags and an exhibition on the proper healthy lifestyle to carry out.
As a bonus, Kevin Zahri will be attending as well to show his support!
So come and be there to witness the start of this campaign!

Ugly for Beauty Bazaar!

2008-08-21T22:49:00.000-07:00

Feeling thirsty? In need of something refreshing and cooling to quench your thirst?
Well, then come down to the courtyard, LSC on the 27th of Aug (Wed) from 10am to 3pm to get a nice cold fruit juice made from only the freshest at our JUICE BAR! There'll be plenty of other things as well such as henna art, dance performances and stalls selling various items!
So bring along your wallet/purse and have time of fun!
See you there!

About UGLY for BEAUTY

2008-08-12T19:05:00.000-07:00

Messages about what is the perfect body looks are constantly delivered by the entertainment industry. Young adults are bombarded by perfect looking celebrities and models in television, movies, magazines and advertisements.

The tall, dark, muscular man would get the girl and the thin beautiful women always get the man. The most successful movie stars are thin and beautiful; and muscular and handsome.

All of these adds up to a standard that is very difficult to meet, a standard that is contributing to the disturbances in body image and eating behavior.

Young adults would go to the extremes to achieve that perfect body figure. Hence, the young adult’s priorities are to gain that beauty no matter what the consequences, even if it results in health deterioration.

There are numerous unhealthy means of losing weight such as drinking coffee and smoking only, drinking water and lemon to suppress hunger, sleeping more than usual to avoid eating, consuming laxatives, liposuction, and excessive exercise and many more.

These unhealthy diet and exercise would cause malnutrition, dehydration, muscle Atrophy, anorexia, bulimia, cancer, low blood pressure, low blood count, heart attack, kidney failure, and many more.

The ‘Ugly for Beauty’ Campaign aims to debunk the false idea of beauty championed by the glorified icons in the entertainment industry, by portraying the reality of beauty as a whole. At the same time, ‘Ugly for Beauty’ Campaign wants to throw light on unhealthy living by youths who want to achieve that beauty which is defined by the entertainment industry.

‘Ugly for Beauty’ Campaign sees the future where youths who are exposed to the entertainment industry are more confident and self assured by their bodies and are not affected by the influence of false body image portrayed by the glorified icons.

‘Ugly for Beauty’ acknowledges the fact that looks do matter, however, life matters too!