Messages about what is the perfect body looks are constantly delivered by the entertainment industry. Young adults are bombarded by perfect looking celebrities and models in television, movies, magazines and advertisements.
The tall, dark, muscular man would get the girl and the thin beautiful women always get the man. The most successful movie stars are thin and beautiful; and muscular and handsome.
All of these adds up to a standard that is very difficult to meet, a standard that is contributing to the disturbances in body image and eating behavior.
Young adults would go to the extremes to achieve that perfect body figure. Hence, the young adult’s priorities are to gain that beauty no matter what the consequences, even if it results in health deterioration.
There are numerous unhealthy means of losing weight such as drinking coffee and smoking only, drinking water and lemon to suppress hunger, sleeping more than usual to avoid eating, consuming laxatives, liposuction, and excessive exercise and many more.
These unhealthy diet and exercise would cause malnutrition, dehydration, muscle Atrophy, anorexia, bulimia, cancer, low blood pressure, low blood count, heart attack, kidney failure, and many more.
The ‘Ugly for Beauty’ Campaign aims to debunk the false idea of beauty championed by the glorified icons in the entertainment industry, by portraying the reality of beauty as a whole. At the same time, ‘Ugly for Beauty’ Campaign wants to throw light on unhealthy living by youths who want to achieve that beauty which is defined by the entertainment industry.
‘Ugly for Beauty’ Campaign sees the future where youths who are exposed to the entertainment industry are more confident and self assured by their bodies and are not affected by the influence of false body image portrayed by the glorified icons.
‘Ugly for Beauty’ acknowledges the fact that looks do matter, however, life matters too!
