Ugly for Beauty: Looks matter - life too

With the campaign officially on the go, several activities have been planned out for you students and lecturers!

1. A Two Session talk on Finding Your Innate Beauty by Dr Adnan Omar from TUC and Ms Foong Pui Hing from the Malaysian Heart Institution
Date: 10 Sept 08 (Wed)
Venue: LT1
Time: 12.30 noon - 2pm

Learn about your body image and how you can be happy with being who you are!

2. Fitness is a lifestyle - not a diet: a health demonstration by Noel Chelliah (ACE) Certified Personal Trainer
Date: 18 Sept 08 (Thurs)
Venue: LT1
Time: 12.30 noon - 2pm

Find out the best way to stick to that schedule and don't give up!

3. Sports Weekend: Paintball + Treasure Hunt
Date: 20 -21 Sept 08 (Sat - Sun)
Venue: Astaka field & Lake Gardens Kuala Lumpur
Time: 8 am - 1 pm attentively
Free T-shirt for participants! Cash prizes to be won!
Paintball: 5 person per team
Treasure Hunt: 3-5 person per team.
(Teams are encouraged to register for both competitions)

Keep an eye out for the registration booth at the courtyard!
To register or for more information, contact Tania Wee @ 012-3450069 or Asha Raghu @ 016- 2446693 / uglybeauty08@hotmail.com

4. Dance Challenge + Quiz
Date: 24 Sept 08 (wed)
Venue: Courtyard
Time 12.30 noon - 2.00pm
Come and dance Wade Robson style and win RM 100!
Show off your knowledge on being beauty the healthy way and win attractive prizes!

Registration booth at courtyard or contact Elisa Devita @ 016-3895852/ uglybeauty08@hotmail.com for more information.

5. Campaign Finale + Fashion Show
Date: 25 Sept 08 (Thurs)
Venue: Loft KL
Time 7.30 pm - 10.00 pm

A fashion show with clothes from Mydressroom modeled by students.
Wanted: healthy, normal size chicks and dudes who loves themselves for who they are and wanna rock it on the runway.

Contact Audrey Wong @016-6308066 or Asha Raghu @ 016- 2446693 / uglybeauty08@hotmail.com for registration or more information.

Hope to see all of you at these events!!

The official launch of the Ugly for Beauty campaign took off today not without minor hiccups. At 1230 noon, the doors opened and students and guests started pouring in. Students who registered at the entrance were giving a lucky draw number, a booklet and an evaluation form, all of which that later served a purpose.

The event began with our charismatic MC, Amir greeting everyone including our beloved programme director, Ms Josephine; our spokesperson, Kevin Zahri; the media and all the students. Ms Josephine then expressed her support for the campaign's purpose and encourages students to keep following the campaign. Kevin Zahri later then presented a short speech on the reality of body images and how this campaign hits the nail right over the head. Project director, Asha Raghu then explained the purpose and agenda behind the campaign symbol, a hybrid of a butterfly and a moth and how it depicted between true beauty and the artificial beauty.



A short video clip was presented to show the truth behind the campaign's research. Interviews were conducted throughout the earlier weeks to gain the target audience's opinions and thoughts.


The campaign was then officiated with the ripping off of the moth wing from the campaign symbol to show that we are breaking free from the need to obtain unnatural beauty.



After a brief photo session, Mr Zahri was given the honour of selecting out the lucky draw numbers and presenting the prizes to the lucky ones in audiences.

After that,a band of musicians called Alice and the Hippies performed, breaking out in a lovely song for the audiences.


After the short entertainment, the Q & A session with Kevin Zahri began. Proving to be most educational and interesting, Kevin Zahri was able to explain the different types of bodies and he stressed on how each individual is different. He particularly reminded students that they should not follow the diets and regimes used by celebrities as their body and lifestyles are worlds apart.


With the end of the launch at 2pm, goodie bags were handed out at the exit and everyone went home (or back to class), undoubtedly pleased with what they have (their own body and their goodie bags)

Reminder from the organizers!
Students are encouraged to hang on to their programme booklets as there are some short quick facts inside how to lead a healthy lifestyle. Furthermore, there will be a quiz on the 24th of September (wed) during common hour based on the booklet.

A special thanks to all those who came and supported us whole heartedly, Voize.my, the media, our sponsors, lecturers and friends.

With the campaign bazaar a huge success, we are pleased to discovered that online coverage was written by Voize.my To view the coverage, please go to Voize.my
More updates to come. Please keep checking back in!

Exercise is for everyone – not just athletes or the glorified icons in the entertainment industry.

Our bodies are magnificently created and have not been designed to stay still, but to move. If you've never imagined yourself as someone capable of living an active and healthy lifestyle – well, now is never too late to start.

The American College of Sports Medicine (ACSM) recommends that all healthy adults aged 18-65 engage in moderate-intensity aerobic physical activity for at least 30 minutes per session on 5 or more days per week OR vigorous-intensity aerobic activity for at least 20 minutes 3 or more days per week.

In addition to this, you should perform activities that maintain or increase muscular strength and endurance a minimum of two days each week (8 to 10 strength-training exercises, 8 to 12 repetitions of each exercise).

If you were to do more than the above recommended minimum, you would experience even greater health benefits.

Moderate intensity is when you're working out hard enough to start to sweat and raise your heart rate. If you're gasping for breath when you’re running, then that's considered to be 'vigorous intensity'.

The reason people get out of shape is because they don’t move enough. If you're a healthy adult, then regardless of your past experience or background - you can begin an exercise program moving gradually from low-intensity movements and gradually increasing the intensity, duration, and the number of times you exercise.

Walking itself is a fantastic way to get started with a moderate-intensity activity. You could also exercise anywhere, so you don't need a gym to get your daily dose of physical activity. All we need is some determination and the desire to make that difference in our lives to live a more active and healthier life.

About the Author - Noel Chelliah is an American Council on Exercise (ACE) Certified Personal Trainer and a Computer Science graduate with many years of experience in health and fitness since 2000. Actively involved in the fitness industry as a Personal Trainer and freelance writer, he has coached and inspired many individuals to successfully reach their fitness goals. Noel specializes in Weight Management and Strength Training.