Ugly for Beauty: Looks matter - life too

The official launch of the Ugly for Beauty campaign took off today not without minor hiccups. At 1230 noon, the doors opened and students and guests started pouring in. Students who registered at the entrance were giving a lucky draw number, a booklet and an evaluation form, all of which that later served a purpose.

The event began with our charismatic MC, Amir greeting everyone including our beloved programme director, Ms Josephine; our spokesperson, Kevin Zahri; the media and all the students. Ms Josephine then expressed her support for the campaign's purpose and encourages students to keep following the campaign. Kevin Zahri later then presented a short speech on the reality of body images and how this campaign hits the nail right over the head. Project director, Asha Raghu then explained the purpose and agenda behind the campaign symbol, a hybrid of a butterfly and a moth and how it depicted between true beauty and the artificial beauty.



A short video clip was presented to show the truth behind the campaign's research. Interviews were conducted throughout the earlier weeks to gain the target audience's opinions and thoughts.


The campaign was then officiated with the ripping off of the moth wing from the campaign symbol to show that we are breaking free from the need to obtain unnatural beauty.



After a brief photo session, Mr Zahri was given the honour of selecting out the lucky draw numbers and presenting the prizes to the lucky ones in audiences.

After that,a band of musicians called Alice and the Hippies performed, breaking out in a lovely song for the audiences.


After the short entertainment, the Q & A session with Kevin Zahri began. Proving to be most educational and interesting, Kevin Zahri was able to explain the different types of bodies and he stressed on how each individual is different. He particularly reminded students that they should not follow the diets and regimes used by celebrities as their body and lifestyles are worlds apart.


With the end of the launch at 2pm, goodie bags were handed out at the exit and everyone went home (or back to class), undoubtedly pleased with what they have (their own body and their goodie bags)

Reminder from the organizers!
Students are encouraged to hang on to their programme booklets as there are some short quick facts inside how to lead a healthy lifestyle. Furthermore, there will be a quiz on the 24th of September (wed) during common hour based on the booklet.

A special thanks to all those who came and supported us whole heartedly, Voize.my, the media, our sponsors, lecturers and friends.